Marketing Strategies for Products with Cross-Market Network Externalities

Marketing Strategies for Products with Cross-Market Network Externalities
Marketing Strategies for Products with Cross-Market Network Externalities Marketing Strategies for Products with Cross-Market Network Externalities This paper discusses marketing strategies for a manufacturer of a composite product (i.e., a ...

Wikipedia: Network marketing
The term network marketing is used in two ways. In popular usage it is a synonym for multi-level marketing and often mistakenly considered the same as a pyramid scheme.